In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Nike's incoming CEO is an old face at the firm, having joined as an intern in 1988. Over the course of more than 30 years, he worked his way up to top management before retiring in 2020.

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

Nike returns to sell footwear, apparel on Amazon for the first time since 2019 Nike says it has a goal of 'expanding to new digital accounts' including Amazon ...

Jordan Brand is celebrating Father’s Day in style with the upcoming Air Jordan 3 “World’s Best Dad,” featuring classic Nike Air branding. Air Jordan 3 “World’s Best Dad” Is The Perfect Father’s Day Sn ...

Nike's Breaking4 initiative aims to regain market buzz Kipyegon to attempt sub-four-minute mile in Paris Nike faces competition from On and Hoka in innovation Nike said it is helping Kipyegon ...

Heidi O’Neill, a 26-year Nike veteran, will leave her job as president of consumer, product and brand, arguably the company’s No. 2 job. She oversaw product creation, marketing and how Nike ...

Nike NKE -3.41% plans to sell to consumers through Amazon’s AMZN -1.84% U.S. site for the first time in more than five years as the sportswear brand looks to boost lagging sales.

Brand execs are always blind-sided when ad campaigns blow up in their faces, but the pain is usually self-inflicted. What’s a Chief Marketing Officer to do? As if Nike didn’t have enough ...

Affiliate. Learn about Nike's mission to lead the way in eco-friendly and sustainable clothing.

Howard White, a Nike veteran and founding father of the Jordan Brand now serving as its senior vice president, was in the room in 1984 with untested NBA rookie Michael Jordan to meet with Nike at ...