Samuel Mak, managing director of Madison Communications, said his own friends have circulated Nike’s Liu Xiang ad ... and powerful brand message sent with only one purpose - to inspire," Huang said.

BEIJING — A handsome, media-friendly and very fast athlete, Liu Xiang is ... in which China has only recently emerged, were dashed. Liu advertises everything from milk to Nike, who make a ...

“Nike is a brand that is of China and for China,” Donahoe said ... Celebrities, such as pop star and then-Nike brand ambassador Wang Yibo, shot down the accusation and threatened to ...

SHANGHAI -- In a major blow to China's hopes to win a gold medal in track at the Beijing Games, defending Olympic hurdle champion Liu Xiang ... Coca-Cola, Nike and Chinese milk brand Yili, which ...

Nike CEO John Donahoe called the sportswear apparel giant a "brand of China" this week, following a fiasco it was involved in earlier this year over concerns about human rights abuses committed by ...

Nike CEO John Donahoe defended the company’s business in China this week, saying, “Nike is a brand that is of China and for China” following a consumer boycott in the country. Donahoe made ...

Nike Chief Executive John Donahoe says his branding mission is all about Beijing. The footwear giant behind the iconic “Just Do It” marketing campaign says it is “of China and for China ...