Riswold, who died last month, at 66, was the man behind Nike‘s Air Jordan and “Bo Knows” ads in the late ‘80s and early ‘90s. Even if you’ve never seen them, chances are good you know ...

Jim Riswold, a visionary and irreverent adman whose playful and occasionally provocative Nike commercials featuring Michael Jordan, Tiger Woods and Bo Jackson redrew the playing field for product ...

Ask Riswold to describe how popular Bo was at the height of Nike’s Bo Knows campaign, and this is his startling response. “For awhile, Bo Jackson was bigger than Michael Jordan,” Riswold says.

Eclipses the Iconic Bo Jackson Commercial 'Bo Knows…' Douglas MacKinnon | May 06, 2025 The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.

Bo Jackson – the Auburn football legend, Heisman Trophy winner, former Major League Baseball All-Star Game MVP, and eponymous hero of those iconic “Bo Knows” Nike ads – is bringing his Bo ...

Bo Jackson Won't Sign His Most Iconic Sports Card, ... Behind the Card: The 1990 Score Bo Jackson Black & White ... photographer Richard Noble sued Nike over improper use of the image.

Sports fans and collectors are buzzing with excitement over a rare find in the sports card market. The 1990 Donruss - Recent Major League Performance #650 Bo ...

For those who might not be familiar with the legend that is Bo Jackson, buckle up—this one’s for you.Nike just dropped the new “Raiders Helmet” Air Trainer SC High, and they’re a ...

A Brief History of Bo Jackson's Legendary Nike Air Trainer SC High 'Raiders' Andrew Alvez @ @drudagod Contributor I September 25, 2017 Comments ...