Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is ...

But, it's not a good idea to send off a complete business plan without some introductory discussions or meetings first. In order to determine if someone might even be interested in looking at your ...

Your head may be brimming with brilliant ideas for a million-pound-plus business (or businesses). Yet you may not have the ...

"How and when should I start marketing?" Many companies and new entrepreneurs ... off your product and find a first beta tester or even customer? How you answer these questions will help you determine ...

Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create a buzz for a new product or service.

Creating a business plan from ... plan is the executive summary. This section provides a concise overview of your business, ...