The marketer's perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers ...

Although this course is for engineers, it will cover aspects of the New Product Development process across these disciplines. The course material is organized to follow the sequence of product ...

The corporate-oriented Capstone project encompasses the broad integrative aspects of new product development – it synthesizes, increases, and demonstrates the student’s understanding of program ...

This paper explains the concept of New Product Development (NPD) – the process of bringing a new product to market – and how to ensure its success. Successful new product launches are those that ...

Scale-up is a common problem encountered in all forms of development across industries, and oral solid dose manufacturing ...

This course will enable students to understand the complexities involved in new innovation and technology-based product development. Through examples and exercises, students will be exposed to such ...

Smith Corporation (NYSE: AOS), a leader in water heating and water treatment, announces the grand opening of its new Product Development Center (PDC) in Lebanon, Tennessee, a 60,000-square-foot ...