Ahead of its shift to an all-EV future, Jaguar unveiled a new brand identity this year. The rebrand was roasted by many online. But some advertising vets have said it was a smart strategy. Jaguar's ...

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It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of being ...

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” The vehicle, pronounced “Type Zero Zero,” ...

Jaguar has always been a brand that can never quite seem to get it together. Its cycle of making well-appointed, well-loved, enthusiast products that are always seen as more charming but flawed ...

Jaguar is celebrating nine decades of existence with a new special edition version of the F-Pace SVR. The sporty crossover has embraced some fresh bits and pieces, and the automaker is calling it the ...

Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all ...