The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Collage, the leader in cultural intelligence, today released a first-of-its-kind research, unlocking what drives Gen Alpha – ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

Understanding them isn’t about keeping up; it’s about remaining relevant. And we, as business leaders, have to stay curious ...

If you’ve ever listened in on a group of Gen Alpha kids mid- Roblox session or watched their favorite TikTok creators, you know their language is a thing of its own. Somehow, it makes sense to them ...

The Pew Research Center found that, as of 2023, 32 percent of Americans have at least one tattoo, with 22 percent having more ...