Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

The ice cream truck shares the soda can’s orange and red gradient, a tweak made to the classic Coke iconography for the new flavor. Creamsicle as a flavor has seen a “renaissance” in interest over the ...

It will be further supported digital and social media, radio advertising, OOH, experiential and sampling activations. Coca-Cola’s new flavor arrives on the heels of rival Pepsi’s Wild Cherry ...

Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...

Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

Coca-Cola Spiced was seemingly everywhere during the first half of 2024. Then, it was nowhere to be found. The Associated ...

It was one of 19 ads shown during the game, and one of four promoting the latest advancements in home computers in the new digital age. Apple’s ad ran for one minute featured a “Big Brother ...

Atlanta-based Coca-Cola said new tariffs on aluminum announced by the Trump administration will increase the cost of cans for its business of selling beverages in the U.S., but CEO James Quincey said ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.