New Balance’s director of football product. “It’s a failure of imagination not to recognise and respond to that.” That ethos is applied all the way down to the minute details of the boots ...

New Balance has unveiled Bukayo Saka's latest upgrades to the signature Furon football boot. Engineered to provide optimum control when playing at speed, the latest New Balance Furon V8 boots are ...

Move over football shirts, there's a new sporty fashion trend that has emerged - and it's turned into a viral summer ...

The New Balance Abzorb 2000 hit the web earlier this year, causing an instant online reaction from the footwear community.

Soccer fashion has been trending in a big way the last few years, but Gen Z just took it to the next level by wearing actual ...

Senior Director Product of New Balance Football, Kenny McCallum ... Balance family and look forward to seeing him wearing these boots on the real and virtual pitch." Stay locked into Sports ...

Previously known better for their running shoes, New Balance are an increasingly popular brand in the football boots market, and are worn by the likes of Bukayo Saka and Sadio Mane. Performance ...

New Balance is entering football, the American kind, with a new line of high-performance cleats. Surprisingly, it’s a first for the nearly 120-year-old label who has roots in New England ...

New Balance football boots emblazoned with hot pink lettering. Elsewhere, over on TikTok, the trend has racked up 15.8 million posts, while the “Boots Only Summer Challenge” (the challenge to ...