The OpenAI-powered search engine lets customers look for shows using far more specific terms, including the subscriber’s mood ...

"It is a mountain of excrement. With little pieces of gold buried in there." Drawing on more than a decade at Netflix, including over five years in his current role as vp/product innovation, Yellin ...

You know a business is doing well when it becomes a verb like "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it? Here's a look at some marketing lessons from the ...

By 2007, digital technology had caught up with Hastings’ vision, and Netflix launched its streaming service. It was a hit with subscribers, allowing the company to more than double its customer ...