With its most popular shows getting axed left right and centre, subscriber loyalty has taken a significant hit, and it seems now more than ever Netflix's branding strategy needs a serious switch ...

Following is a transcript of the video. Narrator: Netflix says it doesn't let brands pay for product placement. So how do you explain this? JJ: You guys see that? That's the Malibu 24 MXZ ...

Netflix is on the hunt for the individual responsible for what's being called the "worst leak in streaming history", which revealed footage from several of its upcoming shows. The second season of ...

How a Netflix show and clever branding made the stuffy Regency era ... the collaboration is helping Bath & Body Works build a new identity. "It made sense for us because when you look at the ...

Netflix's experiments with marketing tie-ins to shows like "Stranger Things" could create more opportunities for small and midsized brands in the entertainment space. The streaming giant ...