But what if Nike’s most important new release wasn’t a shoe but a backpack — and, more specifically, one designed for adaptive athletes? The brand-new Elite EasyOn makes a compelling argument.

Nike’s new Elite EasyOn backpack was designed with innovative features making it accessible for as many athletes as possible, including those with low dexterity or motor skills. Originally ...

Nike is releasing a new iteration of the original ‘Neon’ Air Max 95 colorway based on an unrealized 1994 sketch from the shoe’s designer, Sergio Lozano. The sneaker will be sold exclusively ...

Classic sneakers come and go (and come back again, and go back again) all the time. The Nike Air Max 95 Neon is a little different, though. Considered by many to be the GOAT (Rhys McKee ...

We discussed below a Nike Air Max 95 “Neon”-inspired version of the Book 1, which is now said to be releasing this fall via Nike SNKRS and select retailers at a starting price of $140 USD.

a backpack company that seeks to reinvent the backpack and, if all goes well, other consumer products. Ngene also will become the latest Nike alum to try his hand at entrepreneurship, a trend that ...