Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

Cracker Barrel’s new logo was accused by conservative critics of being the company’s "Bud Light" moment after receiving intense online backlash, while CEO Julie Felss Masino contended the response has ...

Cracker Barrel’s new logo reveal is MAGA’s latest manufactured crisis. But what if a biscuit really just is a biscuit and not an LGBTQ+ gateway drug? If you guessed which crisis is not like the others ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

The restaurant responded to fans criticizing its changes to its stores and logo in an Instagram post on Monday, Aug. 25 Paul Weaver/SOPA Images/LightRocket via Getty Cracker Barrel responded to fans ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

Cracker Barrel unveiled a new logo on Tuesday. The chain's new emblem drew disapproval from some Cracker Barrel fans. It's the latest change at Cracker Barrel in an attempt to turn around its ...