TORONTO — Hudson's Bay made a whopping, 590-page court filing late Monday that offers insight into how Canada's oldest ...

Swiss fashion label Vetements lost a lawsuit in the US to register its brand name. The name is considered too generic ...

In a sea of high-end swimwear brands, some of the most influential style stars—Bella Hadid, Hailey Bieber, Dua Lipa—are ...

Over the past couple of years, Farryn Weiner has studiously shunned logos when investing in fashion ... furtively imprinted with the Spanish brand’s name, on the back. “If I’m going to ...

even without seeing or hearing its name. Cues that can foster brand recognition come in such forms as logos, slogans, and jingles. Building and maintaining brand recognition is an ongoing project ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales ...

Product resellers must decide what mix of brand name products and generic goods ... This is especially true in fashion. Consumers often buy clothing brands that are either perceived as fashionable ...

The Denver Dumb Friends League announced its new name, brand identity and logo on Friday ... their branding partner presented several potential names, logos and taglines to a subcommittee of ...

As it celebrates its 50th anniversary, John Soules Foods is stepping into a new era — starting with a name ... logos were recently created — one for Souls Kitchen, the company’s retail brand ...