But the “We ️ NYC” logo was introduced as a full-page advertisement in Monday’s New York Times and then at a press conference in Times Square, a full-blown assault on our senses.

Officials unveiled the new logo—“We ️ NYC”—earlier this week as part of a new campaign to inspire civic engagement and volunteerism in the city. “This city overcame the darkest ...

Just a few hours after the new “We ️ NYC” logo was revealed on Monday, reaction on Twitter — and beyond — was not merely negative, but brutal. The design is part of a campaign aiming ...

In doing so, they unveiled the campaign’s “We Heart NYC” logo, a take on the classic “I Heart NY” logo created in 1977 by Milton Glaser. The updated logo features the same black ...