This post originally appeared on The Basis Point: Reactions – in logo form – to We ️ NYC logo Yesterday, The Basis Point team was discussing the new We ️ NYC logo to replace the ...

But the “We ️ NYC” logo was introduced as a full-page advertisement in Monday’s New York Times and then at a press conference in Times Square, a full-blown assault on our senses.

Just a few hours after the new “We ️ NYC” logo was revealed on Monday, reaction on Twitter — and beyond — was not merely negative, but brutal. The design is part of a campaign aiming ...

Officials unveiled the new logo—“We ️ NYC”—earlier this week as part of a new campaign to inspire civic engagement and volunteerism in the city. “This city overcame the darkest ...