Fans gather in front of the Draft Theater to watch the third and final day of the 2025 NFL Draft on Saturday, April 26, 2025, at Lambeau Field in Green Bay, Wisconsin.

The Green Bay region already knew the 2025 NFL Draft was a major success, but now the area has the economic, media exposure and visitor data to show just how big.

The Brief Results of a study on the economic impact of the 2025 NFL Draft in Green Bay were released on Wednesday. According to the study, the economic impact in Brown County was $72.9 million.

GREEN BAY, Wis. (WLUK) -- The highly-anticipated release of the economic impact study for the 2025 NFL Draft puts a bow on the biggest event our area has ever hosted.

GREEN BAY (WLUK) -- On Wednesday, Discover Green Bay presented findings from an independent study that gives us a full picture of the economic impact the 2025 NFL Draft had on the area and the ...

More than 362,000 unique visitors came to Green Bay, helping to build overall draft attendance to 600,000 over three days in April. The NFL initially projected 240,000 attendees.

The 2025 NFL Draft in Green Bay was declared a success immediately after it concluded in April, but how big a success was demonstrated by an economic impact that outstripped expectations.

The 2025 NFL Draft in Green Bay generated a $72.9 million local economic impact and a $104.7 million statewide impact. Attendance reached 605,000, exceeding initial projections of 250,000.