2016: NCAA introduces "NCAA March Madness" logo for tournament-wide branding. 2016-Present: March Madness becomes a global brand and marketing powerhouse. The coining of the term "March Madness ...

“March Madness” is one of the NCAA’s many trademarks. The NCAA increased its branding of the term in 2016 when it replaced the NCAA logo at center court of men’s tournament games with a new “March ...

One college basketball analyst is ready to do whatever it takes to stop the NCAA from expanding the Men's NCAA Tournament.

Recently, reports have come out that the NCAA could possibly expand the March Madness bracket to include even more teams. No ...

The March Madness logo is pictured on a Wilson basketball at Amica Mutual Pavillion as the Clemson Tigers practice ahead of the NCAA Men's Basketball Tournament, on March 19, 2025, in Providence ...

NCAA president Charlie Baker said one of his top priorities here at the Big 12 spring meetings was to discuss expanding March Madness, which could come in 2026. "That would be the goal ...

NCAA president Charlie Baker is on a mission to expand the 68-team tournament to make March Madness even bigger.

The stage is set for the Final Four of the NCAA men's tournament in San Antonio, Texas. This year’s national semifinals will feature a star-studded cast — and a chalky, historic one at that.

After the first weekend of the 2025 NCAA Tournament delivered little in ... as a Matthew Murrell logo 3 that bounced off the base of the rim and, somehow, dropped through at the buzzer to make ...

Pending approval, the $2.8 billion House settlement will allow schools to share revenue with athletes directly for use of their name, image and likeness.

Per the NCAA, last night's overtime game between ... just to the fringe of the mid-court March Madness logo. Good enough. With his left heel still touching the logo, Flagg let it rip, leaned ...

SAN ANTONIO — The NCAA has certainly remembered the Alamodome ... “The bus we were on had the Final Four logo with our team, the team we're staying at ... the staff was awesome.