Four media giants are poised to scramble for billions in NBA ad dollars as the league moves to NBC and Amazon next season ...

Both Amazon and NBC have already signed ad deals for next season, while Disney, according to media buyers and other execs ...

Flagg has said he loves it at Duke and has said, "I want to come back next year," but nobody in NBA believes he will.

The NBA has filed two trademark applications related to the iconic show 'NBA Inside Stuff." NBC Sports is considering ...

The NBA is planning to bring back a popular old television show for next season, according to a report this week.

Kevon Looney of the Golden State Warriors showed up as a true savior for the team as well as for NBC Sports' Kerith Burke ...

The Wings announced Wednesday that the game will be held at the 20,000-seat American Airlines Center, where Clark played in ...

Los Angeles Lakers rookie guard Bronny James dazzled with a new NBA career-high 17 points vs. the Milwaukee Bucks on Thursday night. The former USC Trojans guar ...

Peacock Premium and Premium Plus users can now watch in-market streams of live Boston Celtics games as part of monthly NBC ...

Flagg, the presumptive No. 1 pick in the upcoming draft, is one of a few prospects on Duke worth paying attention to this ...

The in-market streams of four regional sports networks offering MLB, NBA and NHL games are now available as add-on ...

What do tennis icon Serena Williams, an NBC war correspondent, and the NBA's 20-year-old Victor Wembanyama have in common?