In addition, 2K has also agreed to extend its longstanding relationships with the NBA G League and USA Basketball. Official release NBA 2K26 Summer League, taking place in Las Vegas from July 10 ...

The NBA and WNBA announced Friday they extended their partnership with 2K for the NBA 2K video game series. "NBA 2K has engaged a new generation of basketball fans in an increasingly digital world ...

The agreement is between the NBA and 2K parent company Take-Two Interactive, with the new company called NBA Take-Two Media. Based on the press release, 2K is gearing up for an even bigger NBA ...

The NBA 2K game series has been one of the most innovative and top-selling sports games over the last decade plus. That strong bond between the league and the g ...

NBA Take-Two Media will include a “reimagined” 2K League that will blend gameplay and storytelling, and feature “NBA teams and players, celebrities, creators, and fans,” the companies say.

The National Basketball Association (NBA) has extended its relationship with 2K with a "multiyear partnership." In a press statement, the NBA, NBPA (National Basketball Players Association), and ...

The National Basketball Association (NBA), National Basketball Players Association (NBPA) and 2K announced they have agreed in principle to terms for a new multiyear global partnership expansion.

The NBA and video game publisher Take-Two Interactive‘s 2K, which publishes the “NBA 2K” franchise, renewed their ongoing licensing deal Friday.Additionally, the companies have taken things ...