NASCAR says that 70 percent of tickets sold at Sunday's event were not from their regular fanbase. That's not the case for father, Todd Cowley, and son, Kyle, who's named after Kyle Busch himself.

NASCAR Clash can be used for promo or grassroots The LA Coliseum was about the new fans, just as Gluck said. It wasn’t going to attract longtime fans from the South to go to the West Coast.

At the fall of the checkered flag, Truex would finish ahead of Dillon by only 0.786 of a second and Truex's first ever Busch Light Clash victory, even before the move to the LA Coliseum.

NASCAR returns to Los Angeles Memorial Coliseum for a third consecutive year for the exhibition Clash and the immediate future of racing in Southern California is at stake.

As interest waned in the event, NASCAR moved it to the Los Angeles Memorial Coliseum in 2022 to attract new fans. The first year of the event was a success with about 50,000 attending.

The Clash debuted in 1979 at Daytona International Speedway as a way to promote the upcoming Daytona 500. The exhibition race ran on the Daytona oval through 2020 and moved to Daytona’s road course in ...