Just under a decade ago, the marketing industry faced a big problem: If attribution is such an essential metric to gauging success, then why don’t marketers have tools to measure it accurately across ...

Welcome to the fascinating world of e-commerce, where understanding your customers’ journey is not just a part of the business—it’s an art form. Today, we’re diving into the realm of multi-touch ...

For many of today’s B2B marketers, success is no longer measured by generating leads at the top of the funnel. Increasingly, marketing execs are responsible for creating campaigns that lead directly ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the completion of its recent multi-touch attribution modeling engagement. The success story offers comprehensive ...

Multi-touch attribution (MTA), a methodology that assigns value to different touch points within the funnel based on the revenue credit of those touch points, is becoming increasingly popular for its ...

Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except those who happen to run or work at MTA vendors. Even these vendors have ...

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest multi touch ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by TJ Sullivan, EVP of sales at Digital Remedy. As the consumer journey has grown more ...