Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Business Insider13d
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...
Seattle Times15d
Starbucks bets on mugs, macchiato art in test of CEO’s plan
Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who want to stay ... The changes mark the first major test of whether Chief Executive Officer Brian Niccol ...
Silicon Valley14d
Starbucks changes: Mugs, macchiato and a new vibe test new CEO’s big plan
Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those ... president and CEO at Kalinowski Equity Research. Brian Nicco — Niccol, a career fast-food executive ...
Yahoo Finance13d
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...
Mint14d
Starbucks Bets on Mugs, Macchiato Art in Test of CEO’s Plan
Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who want ... the first major test of whether Chief Executive Officer Brian Niccol can dig the company ...