After an average of 18.7 million fans tuned in to watch South Carolina defeat Iowa for the women's college basketball ... The black and yellow T-shirt for Iowa, the purple and yellow T-shirt ...

ICYDK, the shirt went viral because it pushed back against the common argument from skeptics trying to downplay the rise of women's sports. Togethxr started making merch with the slogan in 2023 ...

it's a statement of enthusiasm and support for the unstoppable rise of women's sports.” While that shirt is available for $45 on Togethxr's website, here are a few other pieces of merch to show ...