The iconic Mr. Potato Head is breaking away from gender norms The toy giant Hasbro is rebranding its iconic Mr. Potato Head toy by dropping the “Mr.” from the name.

Hasbro is scrambling to reassure fans that Mr. Potato Head still exists — amid uproar over its gender-neutral rebranding announcement. “Hold that Tot – your main spud, MR. POTATO HEAD isn ...

Mr. Potato Head, the classic Hasbro toy brand which includes the mustachioed Mr. Potato Head and clean-shaven Mrs. Potato Head, will soon be rebranded as the gender-neutral "Potato Head" toy line.

Mr. Potato Head and Mrs. Potato Head attend Variety's Power of Youth presented by Hasbro, Inc. and generationOn at Universal Studios Backlot on July 27, 2013 in Universal City, California.

UPDATE, 5:00 p.m.: After the uproar over the rebranding, Hasbro clarified that the Mr. and Mrs. Potato Head dolls will still be available under the gender -neutral Potato Head brand.

Hasbro is dropping the Mr. from the logo and overall brand to “promote gender equality and inclusion,” but clarified that Mr. and Mrs. Potato Head will still be available.

Mr. Potato Head originally launched in 1952 as a kit with plastic hands, feet, eyes and accessories like a silly mustache; children had to use their own real potato to complete the character.

& MRS. POTATO HEAD.” Hasbro’s decision to drop the “Mr.” from Mr. Potato Head in an effort to make the toy gender-neutral has inspired a lot of food for thought.