The iconic Mr. Potato Head is breaking away from gender norms The toy giant Hasbro is rebranding its iconic Mr. Potato Head toy by dropping the “Mr.” from the name.

Hasbro is scrambling to reassure fans that Mr. Potato Head still exists — amid uproar over its gender-neutral rebranding announcement. “Hold that Tot – your main spud, MR. POTATO HEAD isn ...

Even Mr. Potato Head finds gender conformity un-apeeling! The classic spud-shaped plastic toy is getting a new, gender-neutral name — just plain Potato Head — with the toymaker Hasbro scrappi… ...

& MRS. POTATO HEAD.” Hasbro’s decision to drop the “Mr.” from Mr. Potato Head in an effort to make the toy gender-neutral has inspired a lot of food for thought.

Mr. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or mustache into.

Hasbro is dropping the Mr. from the logo and overall brand to “promote gender equality and inclusion,” but clarified that Mr. and Mrs. Potato Head will still be available.

Mr. Potato Head originally launched in 1952 as a kit with plastic hands, feet, eyes and accessories like a silly mustache; children had to use their own real potato to complete the character.

UPDATE, 5:00 p.m.: After the uproar over the rebranding, Hasbro clarified that the Mr. and Mrs. Potato Head dolls will still be available under the gender -neutral Potato Head brand.