As for better pricing, Google says that starting today, 4K movies simply cost less on Play Movies & TV. You can see the “top” 4K movies here, and yep, they are all down to around $20 or under ...

Today only, you can get the full Skywalker Saga and the spinoffs in 4K on sale for $13.99 each at Best Buy. Star Wars 4K UHD Movies for $13.99 Each at Best Buy Star Wars: A New Hope 0 $24.99 save 44% ...

Netflix and Amazon Video, by comparison, both launched 4K support back in 2014. That being said, 4K TV adoption in the U.S. has been fairly slow, so Google’s timing won’t be much of an issue here.

Meanwhile, 4K movies are now less expensive on Google Play. For the most part, pricing is in line with HD movies at $19.99 and above.

On December 19, Disney will unleash a whole slate of new collector's editions for the two Avatar movies, including a new 4K release of the original film that includes a 4K version of the extended ...