Mountain Dew has long been marketed as an energy drink because of its sugar and caffeine content, but the new look is meant to conjure up a “different kind of energy that’s coming from the ...

Instead of the can's current colorful splash of frenetic angles – the look since 2009 – the logo will have a treelined landscape as a backdrop."We’re excited for fans to see the new Mountain ...

Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — and once again going by its full name. Here's what's changing.

Dive Brief: Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a ...

Mountain Dew’s new logo also includes small text reading “Est. 1948” over the “W” in its brand name, a nod to the year the trademark was officially established.