Mountain Dew is getting a logo and label makeover in 2025. The new design has references to the drink's past and its current outdoorsy identity.

Food & Drink Mountain Dew changes its name and logo because Gen Z loves Millennial nostalgia By Brooke Steinberg Published Oct. 17, 2024, 3:15 p.m. ET ...

The new look for Mountain Dew is more about an “evolution and nurturing that we wanted to give to this beloved franchise,” said JP Bittencourt, vice president of marketing at Mountain Dew.

A refreshing and famously neon soda is getting a brand refresh. On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity.

Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — and once again going by its full name. Here's what's changing.

Dive Brief: Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a ...

The "MTN" abbreviation that has been on every Mountain Dew can and bottle label for the past 15 years will soon be a thing of the past as the company brings back the full word "Mountain" to its ...

Mountain Dew is getting a new look that will hit shelves next year. (Mountain Dew via CNN Newsource) 1 photo Save Story Leer en españolRead in English Estimated read time: 4-5 minutes ...