The new look for Mountain Dew is more about an “evolution and nurturing that we wanted to give to this beloved franchise,” said JP Bittencourt, vice president of marketing at Mountain Dew.

Instead of the can's current colorful splash of frenetic angles – the look since 2009 – the logo will have a treelined landscape as a backdrop."We’re excited for fans to see the new Mountain ...

The "MTN" abbreviation that has been on every Mountain Dew can and bottle label for the past 15 years will soon be a thing of the past as the company brings back the full word "Mountain" to its ...

Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes ...

To further draw attention to the heritage of Mountain Dew, which was first made in the 1940s and trademarked in 1948, the date was established was incorporated into the logo. A citrus leaf outline ...