I don’t think I bothered much with Mountain Dew until the great re-branding of the early 90s when they stopped with the cartoon hillbillies, became EXTREME for Gen X and debuted its Code Red flavor.

Mountain Dew Summer Freeze, which is back by popular demand in regular and Zero Sugar for summer 2025, is said to be inspired by the "nostalgic red, white, and blue ice pop, Summer Freeze merges that ...

The Mountain Dew portfolio remained mostly unchanged until 1988, when it first introduced a diet version of the soda. By the '90s and early 2000s, the brand began releasing other flavors.