And the latest to adopt the trend is Mountain Dew. Going back to its roots, the soft drink brand has not only introduced a nostalgia-tinged rebrand, but also a return to its original name.

Mountain Dew is embracing a fresh look that blends nostalgia with nature. After nearly two decades of sporting a sharp, angular logo, the iconic soda brand is bringing back the word “mountain ...

On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look will be the first logo update since 2009 and will be used for ...

Mountain Dew has long been marketed as an energy drink because of its sugar and caffeine content, but the new look is meant to conjure up a “different kind of energy that’s coming from the ...

Along with the spot, Mountain Dew loyalists who have the brand inked on their bodies can enter a sweepstakes for the chance to win an all-expenses-paid trip to Las Vegas, where they will get a ...

Mountain Dew is getting a logo and label makeover in 2025. The new design has references to the drink's past and its current outdoorsy identity.

Mountain Dew’s new logo also includes small text reading “Est. 1948” over the “W” in its brand name, a nod to the year the trademark was officially established.

The "MTN" abbreviation that has been on every Mountain Dew can and bottle label for the past 15 years will soon be a thing of the past as the company brings back the full word "Mountain" to its ...

Mountain Dew revealed their "new visual identity" on Tuesday -- including dropping the "MTN" abbreviation it took on in 2009 and bringing back the full "Mountain" to the brand name.

Taco Bell’s Mountain Dew Baja Blast is getting its first permanent new flavor in two decades, the chain’s latest push into ...

Mountain Dew is getting a new look that will hit shelves next year. (Mountain Dew via CNN Newsource) 1 photo Save Story Leer en españolRead in English Estimated read time: 4-5 minutes ...

New York (CNN) — “Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage is unveiling Wednesday ...