The result is a splashy campaign that’s as meta as the musical itself, one you can stare at for hours and still find something new. Look closely beyond the red-carpet barricades and you’ll ...

Why the world’s most effective campaigns share one vital trait The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ No Fixed Address taking home the coveted Iridium Effie for the most ...

While some star-sponsored ads performed well, viewers were most engaged by ads that didn't shell out $3-$5 million for a famous face. Ranker: Most Popular Super Bowl Ads Were Without Celebrities or AI ...

Other topline findings from WARC’s ranking of the world’s most effective campaigns: Social sustainability issues including women’s empowerment, challenging biases and tackling poverty emerge as key ...