Independent Swiss watch brand H. Moser & Cie. is known for its daring creativity, especially with its Swiss Alp watch line that spoofed smart watches. Now, the brand unveils its last-ever Swiss ...

H. Moser & Cie's Swiss Alp watch has been the true anti-Apple Watch, and the final version adds in some even cheekier swipes at the tech industry.

The Swiss Alp Watch is crafted with the precision and attention to detail that H. Moser & Cie. is known for. The watch features a rectangular case with rounded edges, mimicking the sleek design of ...

H. Moser & Cie Swiss Alp Watch Final Upgrade Courtesy of H. Moser & Cie The joke is, of course, on smartwatches. The Swiss Alp timepiece is 100 percent mechanical.

Where and when to buy it: H. Moser & Cie.’s Swiss Alp Watch Final Upgrade is available to reserve at the brand’s website now. The watch is limited to 50 pieces and costs $30,800.

The Swiss Alp Watch Final Upgrade is entirely mechanical, in fact, with its hand-wound HMC 324 movement providing a minimum power reserve of 100 hours – more than the 87 hours of the last iteration.

In keeping with its reputation for making provocative, humorous and often controversial timepieces, H. Moser & Cie. is out with the Swiss Alp Watch Final Upgrade, the ultimate version of a model ...

The following year, H.Moser released a Swiss Alp Watch Zzzz version, with a black face instead; that was priced at a hefty $27,000, with only twenty of them made. Advertisement.

The Swiss Alp Watch from H. Moser & Cie looks just like the Apple Watch, but it's completely mechanical. It's said to cost $24,900.

H. Moser is calling time on its Swiss Alp Watch, a very serious piece of mechanical watchmaking that started life as the punchline to an industry in-joke.. After Tim Cook introduced the Apple ...