In especially the US, Red Bull and many emerging brands have taken market share from Monster with flavor innovation and competitive pricing. Monster has still maintained a strong market position.

Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their high-octane ...

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Nielsen data shows Monster recapturing market share as competition with Red Bull, Celsius (CELH), and Alani Nu intensifies.

Energy Drink Market Outlook Report 2025-2030, with Monster Energy, Red Bull, Bang Energy, Lucozade, Zevia, Hell Energy, Prime Hydration, GURU Beverage, KABISA, Kingsley Beverage and more ...