FILE: A logo for the NASCAR Monster Energy NASCAR Cup Series is seen during practice for Kobalt 400 at Las Vegas Motor Speedway on March 10, 2017 in Las Vegas, Nevada. Chris Graythen/Getty Images ...

His current sponsors include Nike, Hero, Kowa, Upper Deck, Rolex and now Monster. Coca-Cola owns 16.7 percent of Monster, which is second in market share in the energy drink space behind Red Bull ...