Modelo had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light through Aug. 12, NIQ reported — the first time the brand has beaten Bud Light on a year-to-date basis.

In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the gap has grown over the past two years. “Modelo, and to a certain ...

The efforts to reach the Latino community and their wallets over the years have paid off: In 2023 Modelo scored a major coup, becoming the most popular beer in the U.S., beating out Bud Light.

On the other hand, Modelo Especial passed Bud Light as the top selling beer brand on a dollar basis for the four-week and single-week period ending June 3, with other name-brand beer sales also ...

Bottles of Modelo beer, a brand of Constellation Brands Inc., sit on a supermarket shelf in Los Angeles, California in this April 1, 2015 file photo. REUTERS/Lucy Nicholson Purchase Licensing Rights ...

Modelo Especial took over's Bud Light's top spot in the U.S. beer market in May and has held onto the title ever since, according to Nielsen IQ data analyzed by the investment firm Wedbush Securities.

Modelo Especial is the top-selling beer in the U.S. in terms of sales dollars in June. It marks the second month in a row that the Mexican lager has held this spot.

In this photo illustration, bottles of Modelo Especial beer sit on a table on June 14, 2023 in Los Angeles, California. (Mario Tama/Getty Images)) In April 2024, Salvador Gutierrez got a big surprise.