So far in July, Twitter is out-performing Facebook with an overall CPI of $2.20, compared to $3.36 on Facebook - when looking across all Fiksu clients - but as we described above, CPI isn't the most ...

Integration with Twitter Mobile App Promotion (MAP) enables Kochava’s growing customer list of large global brands, agencies and mobile games to buy and measure mobile media on Twitter. Beyond ...

Mobile apps now represent a market of more than €17,5 billion Euro, according to the last report by European Commission, ‘Sizing EU App Economy’. The sector remains one of the fields with the highest ...

With seasonal promotion, QuikTrip drives mobile app awareness QT’s seasonal campaign is educating its customers By Samuel Hardiman Tulsa World Dec 19, 2016 0 1 of 11 ...

Twitter's mobile app promotion service has been officially launched worldwide after delivering advertising to over 1 billion iOS and Android devices worldwide in beta phase. Powered by Mopub, the ...

In 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising. Roughly half of the users are finding apps via app store search ...

July marked the first month of the full availability of Twitter’s Mobile App Promotion products. Results suggest that Twitter will be a major player for app install ads, Fiksu said.

Toronto -- Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product.

Papaya Mobile said today it is making its AppFlood cross-promotion network see-through. The Beijing-based company provides a network that allows app makers to buy, sell, and exchange mobile app ...

PDI, a global provider of enterprise management software for the convenience and fuel industries, has purchased the GasBuddy mobile app, which drivers use to find and share real-time fuel prices. The ...

Golubev: Mobile video goes side by side with desktop video ads. According to IAB, in 2017 mobile video ads reached a 65% increase from the same period in 2016, and $2.6 billion in revenue.