The cost rose 34 percent from a year ago according to data collected by mobile-marketing firm Fiksu. The cost-per-loyal-user index increased 21 percent to $2.25 in September, from $1.86 in August ...

Mobile ad retargeting strategies should be custom-tailored depending on your specific business and industry. There are different layers to consider when developing a mobile ad retargeting plan, so it ...

I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for what this means for advertisers. What I say to that is fear not, marketers, some ...

“In order to be great at retargeting, we believe that you need a user base that’s in the hundreds of thousands,” Palli said. “And it’s even better when you have over a million users because that will ...

In a mobile environment, however, that isn't always possible. Safari, the default browser on the market-leading iOS, doesn't accept third-party cookies unless a user overrides the factory settings.

The objective: Turning installs into active users. With ad retargeting for Crackle, Galante says the number of apps that were opened --“that we drove [leading] to our ultimate event” -- were 83%.

Based on more than 100 retargeting campaigns in early testing, AdRoll said click-through rates ranged from 1% to 3%, with cost-per-click rates between 20 cents and a dollar, and cost-per-installs ...

As marketers increasingly look to tie together their email and mobile channels, Twitter?s new retargeting tool that was launched last week will likely shift big amounts of direct response advertising ...

Mobile retargeting is an integral ingredient in the CTV performance formula. And while streaming campaigns don’t use third-party cookies – there are no cookies in CTV media – the IP address, email or ...

Twitter just announced a major mobile expansion to the Tailored Audiences ad product that it unveiled at the end of last year. Tailored Audiences are basically Twitter's version of retargeting ...

Next week at f8, Facebook will unveil Facebook Audience Network, its mobile ad network that will let developers target both standard banners and custom ad units with Facebook's vast trove of ...