Research from mobile measurement provider (MMP ... Creative freedom The best retargeting partners give you the freedom to utilise the ad formats you want to use. They will also allow you to regularly ...

Mobile programmatic advertising is the automatic buying and selling of mobile ad inventory with software. It replaces the request for proposal (RFP) process, in person negotiation and the ...

Screen real estate The Mobile Marketing Association has defined and published standards for global ad units to ensure that there is enough flexibility yet consistency for ad development and delivery.

Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer. The social media ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...

A recent study conducted by Magna, IPG Media Lab and ViralGains found that more than half of all ad impressions are wasted with standard video retargeting. According to The Sentiment Driven Consumer ...

Snoop Dogg, Kai Cenat and Patrick Mahomes star in T-Mobile Ad In a move that is taking the advertising world by storm, a ...

Simply sign up to the Capital markets myFT Digest -- delivered directly to your inbox. Shares in AppLovin, one of Wall Street’s best-performing tech stocks, plunged as much as 23 per cent after ...