Your team has built a strong reporting system that captures push notification opt-in and click-through rates, retention curves, and more. With all that data at your fingertips, there’s one critical ...

According to new data from AppsFlyer, mobile app engagement showed regional disparities during the recent Champions League ...

Mobile technology researcher Vivek Chanddru unpacks the crucial relationship between mobile application performance and user ...

Essentially, App Insights is a new app-based analytics platform that “allows marketers to track, segment and target T-Mobile wireless subscribers based on the apps they have installed on their ...

When it comes to mobile apps, data is the ultimate currency, fueling growth and innovation. Leveraging analytics for mobile applications allows developers and marketers to make smarter decisions, ...

By combining cloud-based data management with real-time analytics ... efficient technology rises, mobile app services will adapt to optimize resou͏rce usage and support eco-conscious development ...

EV App use is rising, but J.D. Power finds satisfaction lags due to slow speed, poor connectivity, and underused features.

As mobile app usage continues to rise across South Africa, a pressing issue persists: retaining users beyond the initial ...