CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen ...

Discover how mobile-first marketing platforms like Ahrefs empower Android app growth by enhancing discoverability, tracking keyword shifts, and more!

With the help of AI and data analytics, local governments can gain a deeper understanding of their citizens’ needs and ...

While analytics has been part of the marketing landscape for over a decade, the shift to Google Analytics 4's (GA4) event-based tracking has changed how we understand customer behavior.

Brouillette said data and analytics are essential parts of digital marketing. “It’s the best way to see if you’re progressing toward your goal,” she said. “If the goal is the destination and the ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer's peril. Gone are the days when mobile marketing was only about push ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Sub-Saharan Africa is undergoing a sweeping digital transformation, and at its core sits the mobile phone. Far beyond the basic communication function, mobile technology is becoming the backbone of ...