Summer in America is punctuated by the song of the ice cream truck. When that twinkly melody plays, children turn — as if guided by Pavlov himself — in the direction of the frozen treats, mouths ...

The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...

Last week a court order banned Mister Softee copycat Master Softee from operating ice cream trucks within NYC, when Judge Laura Taylor Swain found that Master Softee owner Dimitrios Tsirkos had ...

For an anthropomorphized cylinder of liquid sugar, Mister Softee is a litigious man. After we ran our profile on Victor the ice cream man last month, attorneys for Mister Softee took notice, and filed ...

The battles of the ice cream trucks seem to heat up every summer. This week, Mister Softee is suing the owner of the New York Ice Cream Truck for using its trademarked jingle, “The Mister Softee Sonic ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Mister Softee is anything but soft when it comes to safeguarding his cherished name. The New Jersey-based owner of the ubiquitous ice cream trucks is suing a rogue Queens vendor, charging he opened ...

You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...

*New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...