Relevance ties the design to your brand’s values and mission. A minimalist logo should feel effortless, even if the design process is anything but. Every line, curve, and color must serve a purpose.

Going beyond the surface — The new logo feels a bit boring. I don't think anyone would call it fun like the brand's previous "Intel Inside" badge and the uneven "e" in the original 1969 logo.

While Skylrk's logo does little to inspire, that's not to say that all minimalist design falls flat – CO_LAB theatre group’s minimalist rebrand is a prime example of how stripped-back visuals ...

Intel has announced a new logo for its entire branding that it’ll be rolling out alongside the new 11th Gen chips. The new logo marks the third major redesign for the company’s brand since 1968.

Similarly, the logo is silver on the Find X6 Pro. The move to a black and white color scheme is in line with the current trend towards minimalist design in the tech industry.