Goop began as a personal newsletter in 2008; today the company is estimated to be worth more than $250 million, and offers everything from $595 own-brand cashmere jumpers, a ‘clean’ $68 ...

The mood board showcases Meghan's vision for her new lifestyle brand, As Ever, which has been at the center of controversy due to its similarities to the coat of arms of Porreres, a town on the ...

The Mood Board Method, when paired with ChatGPT, helps visually define a brand’s identity through curated design elements that align with its messaging.

These few brands may be doing it the other way around, but it’s clear, evident by @hidden.ny and the herd that follows, a transition from mood board to brand remains entirely possible and plenty ...

Swedish retailer H&M Group’s more upscale, minimalist brand COS (originally an abbreviation for Collection of Style) tends to fly under the sartorial radar despite having 215 stores worldwide ...

These types of quirky, creative conversations that a mood board inspires can allow you to build a personality around your business's purpose. In his Skillshare class, Blumenthal goes in-depth about ...