The Influencer Marketing Factory surveyed 350 Gen Z-ers and Millennials in the United States ... and only 12% say they've bought something right away. A recent infographic (below) explores additional ...

Millennials have bequeathed their values-based shopping habits to the next generation: 75% of Gen Z report sustainability as an important factor in their purchasing decisions. Learn more about ...

After going through the 2008 recession, millennials are experiencing déjà vu — and fears of a pending economic upheaval are bringing them to TikTok, where they’re passing down their ...

“Millennials, apparently there’s a new way that we can age ourselves and it’s by having a wallet,” said Liz June, an expectant Miami mom in her 30s, on TikTok. “Gen Z uses their phone ...

We recently asked the Gen Z'ers of the BuzzFeed Community to tell us what they wish more millennials knew or would stop doing, and they were so honest, it's kind of brutal. Here's what they had to ...

More millennials are entering debt consolidation, new data suggest, a worrisome trend for a generation that has fared comparatively well with its finances in recent years. Millennials ...

A younger Congress may be a thing of the past. It’s taking five to 10 years longer for millennials and Generation X to reach the same level of representation in Congress as it had been for the ...