For the 100th Indianapolis 500 in 2016, the 350,000 fans in attendance were given bottles of milk to drink in synch with race winner Alexander Rossi, who was also that year’s Fastest Rookie ...

Following the recent revelation that the FDA has halted its quality assurance testing on Grade A dairy products, consumers are concerned about which brands of milk are safe to drink. bodnarphoto ...

We're here to help. It's a quirky but perfectly understandable question some people have about the Indianapolis 500: Why does the winner drink milk? Simply, it's tradition.

The 2025 Indianapolis 500 winner will drink milk to celebrate on Sunday. Here's how the tradition started (and nearly ended) over the past century.

In some subsequent years, the winner received a bottle of milk. In 1956, the dairy industry became involved as a sponsor, and the tradition has stuck. Why can't Indy 500 winners drink buttermilk now?