So, it appears Microsoft has landed on a new trick to get people to use its tool: when you search for Google on Bing, the results page changes to look more like Google's famous white website.

Microsoft is trying out a pretty unusual strategy to stop Bing users from switching to Google when they need to search for something. As spotted by Reddit users, if you type “Google” into Bing ...

Bing will soon prioritize AI-generated answers alongside traditional search results. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works ...

Microsoft would really, really, really like you to use Bing, its self-branded search engine that competes against Google’s monopoly. Not only is it hardwired into much of Windows and other ...

At its Build developer conference, Microsoft launched a new protocol called NLWeb that offers ChatGPT-level search to any site or app.

Microsoft has confirmed that Bing can no longer show Reddit results in its “site:reddit.com” search. I tried, and while some Reddit results did pop up, the most recent was from two months ago.

Mikhail Parakhin is stepping down from his role and the head of Bing Search and Microsoft Advertising. An internal email secured by The Verge says: Mikhail Parakhin has decided to explore new roles.

Microsoft is removing access to its Bing Search APIs later this year. Third-party app developers will be cut off from the service in August.