Super Bowl commercials have become more elaborate and star-laden each year, and beer brands are all-in on celebrity cameos ...

Michelob ULTRA’s fun new spot, “The ULTRA Hustle”, stars Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O ...

Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss and Ryan Crouser face off on the courts in Michelob Ultra's Super Bowl spot Sabrina Weiss is the Editorial Assistant of PEOPLE's food ...

Are you a print subscriber? Activate your account. By Tim Nudd - 14 min 58 sec ago 2 hours 35 min ago By Parker Herren - 2 hours 48 min ago By Brian Bonilla - 2 hours 48 min ago By Jean-Paul ...

Yet, Michelob ULTRA says that its new deal with the WSL fits cleanly within its sports sponsorship strategy -- a focus on engaging drinkers who embrace and prioritize an active, balanced lifestyle ...

Per Michelob, QR codes are also placed on campaign signs and other promotional materials. Text-to-win SMS is also playing a big role in how ... the QR code to their bottles for a highly engaging ...

Michelob Ultra is staying the course and including a few big-name celebrities in its Super Bowl 59 commercial, from actors to athletes. Here's what you need to know about Michelob's pickleball ...