Dive Insight: Michelob Ultra's goofy tap handles channel the lighter side of competitive sports, a theme which the brewer has previously promoted in its messaging. Inspired by the traditionally stoic ...

The "Smiling Peyton Bust Tap Handle" will be on display at Indianapolis bars and restaurants that serve Michelob ULTRA on tap. Beginning Friday, Aug. 6, fans can share their favorite memory of Manning ...

America's leading brewer and owner of the top two fastest-growing brands in the industry 1– Michelob ULTRA and Busch Light– continues to strengthen the U.S. beer category through major ...